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 Al Ries Quotes
6 Famous Quotes by Al Ries
- (Present)
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About Al Ries

Don't overlook the importance of worldwide thinking. A company that keeps its eye on Tom, Dick and Harry is going to miss Pierre, Hans and Yoshio.

Importance Quotes, by Al Ries

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Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.

Communication Quotes, by Al Ries

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Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.

Miscellaneous Quotes, by Al Ries

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Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Miscellaneous Quotes, by Al Ries

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It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind.

Miscellaneous Quotes, by Al Ries

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She is the Donald Trump of the younger generation,

Miscellaneous Quotes, by Al Ries

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