Bill Garcia is a broadcaster and a veteran of many major market radio stations in Houston, Charlotte, Cleveland and Chicago. He was one of the first Hispanic personalities to cross over into mainstream radio in major market and consistently achieved top five rankings. He has worked at many Chicago radio stations including a stint at WLS as a talk-show host, WJMK, and WFYR. He was awarded Midday Personality of the Year at the 2000 Achievement in Radio Awards.
Garcia was born in Bryan, Texas just outside Houston, and began his radio career in his junior year of High School. He hosted his first request show on "Teen Time" on KORA-AM. The owners of KORA asked him to stay on after High School and remained there to support his way through college. He went on to later become the Program Director and Operations Manager at KORA-AM.
He later worked at KULF in Houston, where he had an on air shift. While working the afternoon drive position at Big WAYSin Charlotte NC, he met WAYS morning personality Robert Murphy, aka "Murphy in the Morning" who later went to Chicago and did mornings at WKQX-FM.
Garcia then accepted the offer of General Manager at the cross town station, WDEX. While at WDEX, a Nationwide search was formed to replace popular morning DJ, Gary Dee at Cleveland Ohio's WHK. He was offered this position and moved to Cleveland where he performed morning show duties. WHK was where he hired Dan O'Shannon as his show producer, and where he got his first stint in country music. Dan O'Shannon went on to become Producer and Executive Producer of the TV shows "Cheers" and "Frasier". O'Shannon later contacted Garcia thanking him for helping him get his first start in the entertainment business. O'Shannon has won 3 Primetime Emmys and is currently executive producer of "Modern Family" TV show.
I would say that the percentage of Latinos in Weld County provides a feeling of a more available market for Latino business owners, creating a comfort level. It feels like it's gotten better. ... It's growing because there's a market.