Bobby Long is a British singer-songwriter whose largely acoustic body of work has its roots in folk. Born Robert Thomas Long in Wigan, near Manchester, he moved at age 4 to Calne in Wiltshire, where he grew up, though he still holds deep roots in Wigan. He currently resides in New York, NY.
I'm not sure you can even begin to put a price on that kind of exposure for the region. When you've got a professional sporting event televised in your area over two days, everyone benefits -- not just Greensboro.