This new organization allows us to bring the best and brightest of both toys and games together for the first time. It will allow us to re-invest in our business and gives us opportunities to grow and better serve our customers by bringing more innovative products to market.
Hasbro recognizes that our brands can entertain a very diverse audience in so many ways. Our alliance with G4 gives Hasbro the opportunity to maximize the strength of our core brands like G.I. JOE and TRANSFORMERS in a new and innovative way.
Hasbro's multi-year agreement with Marvel provides Hasbro with proven properties in categories where we have been long-time industry leaders. Marvel's properties are a 'who's-who' in children's and family entertainment and provide Hasbro with many exciting opportunities in the years ahead.
Phil's leadership, creativity and proven ability to build brands make him the ideal candidate to lead the games piece of our recently consolidated North American toy and game segment. We are thrilled to welcome Phil back into the Hasbro fold leading this very important part of our business.