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 Carolyn Mccall Quotes
5 Famous Quotes by Carolyn Mccall
9/13/1961 - (Present)
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About Carolyn Mccall

[Because advertisements generally cost less in tabloids than in broadsheets, the paper has focused on convincing potential skeptics of the format's benefits, said Carolyn McCall, chief executive of Guardian Newspapers.] We must have seen 600 clients and agencies before we launched the paper, ... We talked them through it - the vision, why it was so important, the design, the layout, how the ads looked - and every single media company has bought ads at the same value as before.

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Our integrated marketing and retail strategy aimed to put the Guardian in the hands of as many people as possible and encourage them to re-appraise the paper. We succeeded. We look forward to the October ABC with confidence.

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We must have seen 600 clients and agencies before we launched the paper. We talked them through it - the vision, why it was so important, the design, the layout, how the ads looked - and every single media company has bought ads at the same value as before.

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Two weeks ago we celebrated the highest ever sale in the Guardian's 184-year history. Seven days later we broke that record again. The feedback on the new paper from readers and advertisers has been overwhelmingly positive.

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Our September ABC is a very strong performance which has exceeded our expectations.

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