Herbert Alexander Simon was an American political scientist, economist, sociologist, psychologist, and professor—most notably at Carnegie Mellon University—whose research ranged across the fields of cognitive psychology, cognitive science, computer science, public administration, economics, management, philosophy of science, sociology, and political science. With almost a thousand very highly cited publications, he is one of the most influential social scientists of the 20th century.
Simon was among the founding fathers of several of today's important scientific domains, including artificial intelligence, information processing, decision-making, problem-solving, attention economics, organization theory, complex systems, and computer simulation of scientific discovery. He coined the terms bounded rationality and satisficing, and was the first to analyze the architecture of complexity and to propose a preferential attachment mechanism to explain power law distributions.
He also received many top-level honors later in life. These include: becoming a fellow of the American Academy of Arts and Sciences in 1959; election to the National Academy of Sciences in 1967; the ACM's Turing Award for making "basic contributions to artificial intelligence, the psychology of human cognition, and list processing"; the Nobel Memorial Prize in Economics "for his pioneering research into the decision-making process within economic organizations"; the National Medal of Science; and the APA's Award for Outstanding Lifetime Contributions to Psychology.
What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.