Howard William Cosell was an American sports journalist who was widely known for his blustery, cocksure personality. Cosell said of himself, "Arrogant, pompous, obnoxious, vain, cruel, verbose, a showoff. I have been called all of these. Of course, I am." In its obituary for Cosell, The New York Times described Cosell's impact on American sports coverage: "He entered sports broadcasting in the mid-1950s, when the predominant style was unabashed adulation, [and] offered a brassy counterpoint that was first ridiculed, then copied until it became the dominant note of sports broadcasting."
In 1993, TV Guide named Howard Cosell The All-Time Best Sportscaster in its issue Celebrating 40 years of television.
In 1996, Howard Cosell was ranked #47 on TV Guide's 50 Greatest TV Stars of All Time.