Leo Burnett Quotes, Quotations, and Sayings

7 Famous Quotes by Leo Burnett
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“If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.”
Clients and customers Quotes
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
Marketing Quotes
“The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.”
Needs Quotes
“We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'”
Trade Quotes
“When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either.”
Dreams Quotes
“When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either.”
Psychological subjects Quotes
“I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.”
Miscellaneous Quotes
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