Marshall Fishwick was a multidisciplinary scholar, professor, writer, and editor who started the academic movement known as popular culture studies and established the journal International Popular Culture. In 1970 he cofounded the Popular Culture Association with Ray B. Browne and Russel B. Nye, and the three worked to shape a new academic discipline that blurred the traditional distinctions between high and low culture, focusing on mass culture mediums like television and the Internet and cultural archetypes like comic book heroes. In an academic career of more than fifty years, Fishwick wrote or edited more than forty books, including works on popular culture, Virginia history, and American studies. Marshall William Fishwick - teacher, author, and world traveler. Marshall William Fishwick is widely regarded as originator of the academic movement known as Popular Culture.
Marshall W. Fishwick, Professor of Interdisciplinary Studies and Director of both the American Studies and Popular Culture programs at Virginia Tech. Born in Roanoke, Virginia, and a graduate of Jefferson High School, Fishwick held degrees from the University of Virginia, the University of Wisconsin, and Yale University, and he later received honorary degrees from Bombay University, and Dhaka University. During his career, he received eight Fulbright Awards and numerous additional grants which enabled him to introduce the popular culture discipline at home and abroad in Denmark, Germany, Italy, Poland, Russia, Bangladesh, India, and Korea.