Morris Fishbein M.D. was a physician and the editor of the Journal of the American Medical Association from 1924 to 1950. In 1961 he became the founding Editor of Medical World News, a magazine for doctors. In 1970 he endowed the Morris Fishbein Center. He was also notable for exposing quacks, notably the goat-gland surgeon John R. Brinkley, and campaigning for regulation of medical devices.