Patricia B. Seybold, CEO of Patricia Seybold Group, is the author of Customers.com, The Customer Revolution, Outside Innovation, and co-author of Brandchild. Her books, discuss the impact that technology and evolving customer behavior have on business trends. Ms. Seybold is a strong advocate for the idea that customers should be engaged in the brainstorming work that precedes the conception of successful products and services.
A lot of people think that the new economy is all about the internet. I think that it's being fueled by the internet - as well as by cell phones, digital assistants, and the like - but that it's really about customers.