Susan C. Faludi is an American feminist, journalist and author. She won a Pulitzer Prize for Explanatory Journalism in 1991, for a report on the leveraged buyout of Safeway Stores, Inc., a report that the Pulitzer Prize committee commended for depicting the "human costs of high finance".
The internal qualities once said to embody manhood- sure footedness, inner strength, confidence of purpose- are merchandised to men to enhance their manliness. What passes for masculinity is being extracted and sold back to men. Literally in the case of Viagra.