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 Carl Howe once said...

Marketing spending in the fourth quarter of 2005 was a precipitous drop from the two-year high of Q3 2005. Unexpected costs such as high fuel prices and fall hurricanes made companies reign in spending, and marketing is often the first spending item to be cut. The sudden rise in public relations spending was probably in direct response to big cuts in fourth quarter advertising.

In Miscellaneous Quotes, by Carl Howe

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