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 David Kelley once said...

Evaluation and judgment are responses to what exists, sorting the things that pass before us into categories of good, bad, and indifferent. But a rational life, the life of a valuer, does not consist essentially in reaction. It consists in action. Man does not find his values, like the other animals; he creates them. The primary focus of a valuer is not to take the world as it comes and pass judgment. His primary focus is to identify what might and ought to exist, to uncover potentialities that he can exploit, to find ways of reshaping the world in the image of his values.

In Psychological subjects Quotes, by David Kelley

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