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 Craig Allen once said...

Spark is 100% focused on developing high quality, high-impact games with cinematic realism, and contextual, dynamic advertising is the perfect addition to that effort. Massive has the best technology, is simple to integrate, but most importantly, they share our passion for great game content. The revenues that we will generate through in-game advertising will provide the funds necessary to support greater innovations in development that will ultimately benefit our gaming audience.

In Miscellaneous Quotes, by Craig Allen

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