In an odd way, all the appliances that the advertisers put out there, and said, `Buy this brand-new stove!', `Buy the fridge!' `Make Jell-O!', all that horrible nutrition that came up because of instant pudding, Jell-O, fish sticks, TV dinners, all of that that I had before dismissed as the death of our culture -- I realized that housewives wanted these things, because they wanted time back, ... A washing machine gave them time to do something else. It gave them time to read a book. ... A woman didn't want to cook all day. These things that were sold to Americans were actually a gift, in a very strange way. I really enjoyed having to blow that notion out of my head.